If you don’t understand what happened last night go read or watch The Big Short.
Two weeks ago I sat down to Netflix and chill. I clicked on The Big Short, re-watched it, read this Bloomberg article (link in comments) while watching (I’m a millennial – that’s what we do), connected all the dots of the new media landscape, and knew a Trump win was inevitable. Just like Mark Baum I yelled about it to everyone around me who would listen, and just like Mark Baum, I bet on it and won big.
People like Gary Vee and me have been loudly preaching about the difference between the new and old way of doing business. A new set of rules where content is king, where you are only as strong as your brand, and where the old media playbooks are thrown out the window. I repeat: Content is king, content is king, CONTENT IS KING.
Politics used to be a money game. The more money you raised, the more commercials you could buy on traditional TV, and the more you could influence people to vote for you. Yesterday proved that winning takes more than money, as Hilary out raised and outspent Trump by nearly twice as much. But why?
Politics, theatre, and business are now one and the same and the traditional gatekeepers of the media have been shoved aside. The Trump campaign hired people who understood the power of Facebook, the power of Twitter, and the power of Instagram. They hired smart, young kids who “got it,” and their campaign blew Hilary’s social presence out of the water. They created unique, engaging, and current content. They understood where the eyeballs were. They understood what those eyeballs would respond to.
Think about how many days Trump won the news cycle. Translation: think about how many days the media repurposed and widely distributed his content He was always producing content. It doesn’t matter how offensive the content was, the old PR adage that “no publicity is bad publicity” proved once again to be true. Tweeting about sex tapes is content. Delivering a line’s about building walls while cameras are rolling is content. Claiming that, “If Ivanka weren’t my daughter, perhaps I’d be dating her,” is content.
They created content. They won the conversation. They sold their product.