A sizzle is 3-5 minute video that sells a show, product, service, or anything your heart desires. It needs to have incredible energy and emotion; it has to present a vivid world and characters, and most of all, it has to tell a story and get the viewer hooked. Rhythm and pacing is important, and a sizzle should be exciting, informative, and provocative. Your sizzle acts as a visual complement to your treatment, which is the detailed synopsis of an entire season’s worth of shows in just a few pages. (Your treatment is a document of varied length, containing your title, logline, synopsis, episode summaries, and characters.) Your sizzle is the most potent weapon you have in trying to get a show on the air, so make it as great as possible. The visual medium is just so much more impactful than a verbal pitch. You gotta see it to believe it.