VEGO’s production capabilities are ideal for any brand working in the digital space. Below are some case studies from our greater achievements.
Branded Content Promotion
Vego supported the LOL Network and Old Spice as they launched Cold As Balls.
60.5M total views
LOL Network GAINED 300K YOUTUBE subscribers
2.7M social engagements
219M earned media impressions
Old Spice saw in increase of 86% in digital engagement, signed on to sponsor Season 2 of Cold as Balls
Press Coverage: ESPN, Deadline Hollywood, Variety, Hollywood Reporter, Bleacher Report,
Vego joined forces with ABC and provided all social media content for the re-launch American Idol in 2018.
#1 Primetime broadcast on social on Sunday & Monday nights
1 billion weekly impressions (over 3 billion within 2 days of premiere)
#AmericanIdol trended in USA and worldwide on Twitter
Outperformed The Voice by +2x on Facebook in all categories
Branded Content creation
Vego partnered with the LOL Network to edit a commercial for Old Spice's Hydro Wash featuring Kevin Hart & Terry Crews.
550,000 social engagements
603,000 post clicks
Old Spice Results
+390% increase in digital engagement
+280% lift across fan growth
+400% increase in Youtube engagement
Branded Content PROMOTION
Vego provided LOL Network with marketing materials for Seasons 1 & 2 of sponsored series Lyft Legend.
Season 1 stats: 52M video views
1.65M social engagements
58 press hits, 152M earned media impressions
PRE-ROLL CTR INCREASED 6x TYPICAL RATE to 30% for this series
Lyft experienced a 68% increase in content interactions and 33% increase in fan growth
Kevin Hart chosen as an Instagram creator and given early access to IGTV platform where Season 2 of Lyft Legend officially launched